Finance · Calculator
Markup & Selling Price Calculator
Price a product or service from cost without confusing margin with markup.
Preparing calculator…
Verify this calculatorMaintained
See what the result uses—and what it cannot know.
Sumvoro calculates deterministically from the visible inputs. It does not invent lender terms, local rules, market values, medical facts, or professional judgments.
- 1 · InputsCheck every entered value against the latest statement, quote, measurement, or official source.
- 2 · Formula
Selling price = cost ÷ (1 − target margin). Profit = selling price − cost. - 3 · SensitivityUse Insights to run a lower and higher case. If the conclusion changes easily, collect better information or leave more margin.
- 4 · ScopeThis tool is maintained and covered by automated calculation tests. Provider timing, rounding, and omitted facts can still change a real-world result.
Calculation receiptSV-2026104-1AFPGBA
- Formula release
- 2026.10-r4
- Release date
- October 10, 2026
- Review status
- Maintained
- Source review
- September 12, 2026
Optional readingLearn how this calculator works
How the markup & selling price calculator works
Find the selling price required for a target profit margin and see the equivalent markup on cost.
Formula
Selling price = cost ÷ (1 − target margin). Profit = selling price − cost.
Read our calculation methodology and limitations.
Example
A $50 unit cost at a 35% target margin requires a selling price of about $76.92.
What affects the result
- A 100% margin is mathematically impossible with a finite positive price.
- Payment fees and overhead should be included when relevant.
- Market demand may not support the calculated price.
Frequently asked questions
Why is 35% margin not 35% markup?
Margin divides profit by price; markup divides profit by cost. A 35% margin requires about 53.85% markup.
Can I enter a negative margin?
Yes, to model a selling price below cost, though the result represents a loss.